I did quite a bit of research when I was doing it - doesn't take long to read up on 4 c's and some good advice out there on what to prioritise. I found this article v good https://www.theguardian.com/lifeandstyle/2002/feb/13/shopping.familyandrelationships1#:~:text=The%20Four%20Cs,%2C%20colour%2C%20clarity%20and%20carat.
I also found that online retailers were much much better value than local jewellers. I used jamesallen.com. You select a diamond, then a fitting. I decided what I wanted in terms of a diamond and checked against local jewellers who seemed to only have worse stones, for significantly higher prices, certainly within the bracket I was looking.
V happy with whole process, and my wife loves it.
I also found that online retailers were much much better value than local jewellers. I used jamesallen.com. You select a diamond, then a fitting. I decided what I wanted in terms of a diamond and checked against local jewellers who seemed to only have worse stones, for significantly higher prices, certainly within the bracket I was looking.
V happy with whole process, and my wife loves it.