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GAA Discussion => GAA Discussion => Topic started by: Jinxy on November 15, 2009, 05:19:28 PM

Title: Pembroke Communications survey
Post by: Jinxy on November 15, 2009, 05:19:28 PM
Can anyone tell me why a survey of dubious methodological quality, on the popularity of different sports in Ireland, by a PR company, is receiving such coverage in our national newspapers?
I was quite disappointed to see that Colm O'Rourke had bought into the nonsense today.
I'd say we can expect plenty more silly season "The GAA is in trouble" style articles before the year is out.
Who commissioned this survey as a matter of interest?

http://www.independent.ie/sport/other-sports/gaas-jaded-format-will-drive-players-and-fans-away-1944022.html (http://www.independent.ie/sport/other-sports/gaas-jaded-format-will-drive-players-and-fans-away-1944022.html)
Title: Re: Pembroke Communications survey
Post by: magickingdom on November 15, 2009, 05:38:11 PM
theres a thread on this started bt gnevin. its not wort the paper its written on with the sample size (600) and the dublin/leinster skew (cant remember but way to high)
Title: Re: Pembroke Communications survey
Post by: Hardy on November 15, 2009, 06:17:48 PM
They were even on about it on the BBC today in the rugby coverage from Croke Park.
Title: Re: Pembroke Communications survey
Post by: Jinxy on November 15, 2009, 06:22:47 PM
Quote from: magickingdom on November 15, 2009, 05:38:11 PM
theres a thread on this started bt gnevin. its not wort the paper its written on with the sample size (600) and the dublin/leinster skew (cant remember but way to high)

Didn't see it.
What bugged me is that this survey was cited in about 4 or 5 separate articles in todays Sindo.
I'd say one thing about the rugby crowd, they are way ahead when it comes to the PR game.
Title: Re: Pembroke Communications survey
Post by: magickingdom on November 15, 2009, 10:03:25 PM
its here

http://gaaboard.com/board/index.php?topic=14479.0
Title: Re: Pembroke Communications survey
Post by: INDIANA on November 15, 2009, 10:17:38 PM
Wouldn't pay much attention to a D4 based PR company.  As I said in that thread my local rugby club- one of the most successful in Ireland is nearly broke and gets an attendance of approx 150 per game. If the likes of Alan Ruddock and Co want to call that a success story. Be my guest.
Title: Re: Pembroke Communications survey
Post by: thejuice on November 16, 2009, 02:58:05 PM
Quote from: Hardy on November 15, 2009, 06:17:48 PM
They were even on about it on the BBC today in the rugby coverage from Croke Park.

I didnt quite catch that at the time but I think Woody to be fair to him set the record straight.
Title: Re: Pembroke Communications survey
Post by: Jinxy on November 16, 2009, 03:04:30 PM
What did he say?
Title: Re: Pembroke Communications survey
Post by: heffo on November 16, 2009, 04:04:27 PM
Quote from: INDIANA on November 15, 2009, 10:17:38 PM
Wouldn't pay much attention to a D4 based PR company.  As I said in that thread my local rugby club- one of the most successful in Ireland is nearly broke and gets an attendance of approx 150 per game. If the likes of Alan Ruddock and Co want to call that a success story. Be my guest.

In fairness them, Mick O'Keefe of ex-Dubs & Crokes is the assistant Managing Director so it's not as if they haven't a clue about GAA.
Title: Re: Pembroke Communications survey
Post by: thejuice on November 16, 2009, 05:04:20 PM
Quote from: Jinxy on November 16, 2009, 03:04:30 PM
What did he say?

One of the BBC lads mentioned the report and Wood said something like "maybe in terms of popularity but not in terms of participation and that the recent success has a lot to do with it"
Title: Re: Pembroke Communications survey
Post by: Zapatista on November 16, 2009, 08:04:44 PM
Quote from: thejuice on November 16, 2009, 05:04:20 PM
One of the BBC lads mentioned the report and Wood said something like "maybe in terms of popularity but not in terms of participation and that the recent success has a lot to do with it"

Even if those who participated in GAA chose Rugby as their most popular sport you wouldn't end up with these figures.