AIG to sponsor Dublin in €3.5m deal

[Man Marker]

AIG to sponsor Dublin in €3.5m deal
08 October 2013


Dublin captain Stephen Cluxton raises the Sam Maguire Cup for the second time in three years.
©INPHO/Donall Farmer.Dublin have confirmed that AIG will be their new sponsor on a five year deal that is reported to be worth €3.5m.

The deal sees AIG exclusively sponsoring the county's hurling and football teams at all levels. For the first time ever, the ladies football and camogie teams will also come under the one sponsorship umbrella.

Welcoming the agreement with the insurance firm who replace Vodafone, Dublin GAA County Board Chairman Andy Kettle said: "This sponsorship deal is a really significant boost to everyone associated with Dublin GAA. The strength of the Dublin brand is illustrated by our ability to negotiate this outstanding sponsorship in a depressed economic market.

"AIG is a blue chip organisation with a proven track record in sponsorship and they are going to be an exceptional partner and they fully understand what we are trying to achieve in Dublin.

"The sponsorship revenue is critical in helping towards our expenditure on club coaching programmes and inter-county teams at all levels. AIG is also finalising their sponsorship activation plans which will promote GAA in the capital at all levels. We are very much looking forward to working closely with AIG over the next five years to ensure this partnership is mutually beneficial."

source Hoganstand.


How do the rest of us compete with that resorce, never mind the population, never mind the amount of money already pumped into coaching over the last number of years with the next result of 2 All Irelands in 3 yrs.

[johnneycool]

Don't matter will want that money split 32 ways as its only fair..

[lynchbhoy]

3.5 million?
was it not 2 million?

where is the rest of the 7 million going to come from 


huge population and GAA playing population in Dublin to cater for.
Many clubs have 50 plus teams to put out each season.
far cry for the 10- 20 or so in many clubs throughout a lot of the rural clubs

[squire_in_navy_slacks]

All Ireland Guaranteed 

[offtheground]

Just wonderin....... How much, if any, of that 3.5 million has to passed to HQ???
Does each county board get to spend all of their own individual sponsorship money?

[GalwayBayBoy]

[sheamy]

Just wonderin....... How much, if any, of that 3.5 million has to passed to HQ???
Does each county board get to spend all of their own individual sponsorship money?

1) None
2) Yes

[seafoid]

This is driven by insurance market share considerations. AIG fancy growing in Ireland as do Liberty who sponsor the fuball. The local insurers are all banjaxed and if you are a foreign player with money the quickest way to get to the people looks like GAA. Vodafone probably pulled out because the mobile market is still in recession. I wonder if porky croky will sell any of the empty corporate boxes.

[Dont Matter]

31 amateur teams v 1 professional team.

[AZOffaly]

Don't matter's head has probably popped.

[highorlow]

31 amateur teams

That's not fair. Count agin.

[Drummerboy]

There are over ninety clubs in Dublin, who will all be looking for a slice of the action

[heffo]

There are over ninety clubs in Dublin, who will all be looking for a slice of the action

Do you seriously think any clubs in Dublin will see a cent of that money?

[rrhf]

This will go towards more young kids in Dublin playing gaa, so that's to be welcomd

[Dont Matter]

This will go towards more young kids in Dublin playing gaa, so that's to be welcomd

What about the other millions? Where does that go?