Hunky Dorys' turns to Gaelic football adverts
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12-months ago it was rugby, but now it is the turn of Gaelic Football to be the focus of a Hunky Dorys' advertising campaign.
Scantily clad ladies were used in a series of rugby themed advertisements last year which created a storm of publicity, with opponents of the ads claiming they were sexist.
Ahead of the All-Ireland football final in two weeks time Largo Foods has released a series of Gaelic football themed adverts, with Sunday's papers carrying them yesterday for the first time.
website also covers the campaign in full detail, asking visitors to choose either the Emereld or Gold team.
"These Golden Girls sure know how to kick, hop & solo," says the company website. "This team prides itself on slick hand-passes and tasty moves - on, and off, the ball. With crisp tactics, well developed backs and a dominating defence they make their opposition crumble. So when the final whistle blows, everyone will be cheering for Gold."
Already members of the public have been in contact with the Advertising Standards Authority to express their unhappiness with the campaign. Some of that will do very nicely, which ball do you tackle