A bargain...Sony 40" LCD 100Hz for £411?

[balladmaker]

I've been checking out TV's on Amazon and just noticed tonight that Amazon have discounted the below TV from £699 earlier today to £411 tonight!  The Sony Store are currently charging £899 for the exact same model.

Am I missing something here or is this a relative bargain?

http://www.amazon.co.uk/gp/product/B001RCU7GM/ref=s9_sima_gw_s0_p23_t1?pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=center-1&pf_rd_r=1TM59TDSF5B0D038DDG1&pf_rd_t=101&pf_rd_p=467198433&pf_rd_i=468294

[stiffler]

Got that TV, some jab

[aontroim]

Back to full price today.