Quote from: gallsman on Today at 10:12:58 AMIt's a shame for sure, but if other broadcasters valued the rights enough, they'd be trying to get a package. Sky didn't walk away for no reason.
Sky's model is not the same as TV3 though, one is selling subscriptions to a subset of people and one is selling advertising for the general public. As for trying to get a package, part of the story here is the way the product is divided up. You can set things up to get the most coverage, the most revenue, or something in between. If I was the GAA then I would have a regular chat with TV3 or even UTV and see what they might be interested in. We all recall the magazine programme that the UTV did in the past, which was OK, but they couldn't get the rights to show clips on it, this never made sense.
There is a slight lack of transparency on this
https://www.independent.ie/sport/gaelic-games/virgin-media-throw-further-fuel-on-gaago-fire-with-hard-hitting-statement-aimed-at-gaa-and-rte/a483613199.html