Quote from: Lar Naparka on December 21, 2020, 04:52:14 PMQuote from: macdanger2 on December 21, 2020, 03:41:23 PMFair enough, all of that seems reasonable.Quote from: Lar Naparka on December 21, 2020, 03:20:41 PMQuote from: macdanger2 on December 21, 2020, 02:34:48 PMMaybe, but if the amount of monety Mayo gets from Elverys is reduced, do you think they'd give Elverys the same amount of coverage?Quote from: Lar Naparka on December 21, 2020, 02:13:39 PM
They do so because they anticipate an increase on sales of their products or services or at least to creaate a positive profile in their target market. For example Arnotts sponsor the Dubs. (ASFAIK) and Elverys sponsor Mayo.
Do you think either want to see their investment diluted by having it shared out between all counties and not the ones they had intended it for?
Would they really care so long as they get their coverage i.e. Elverys still being on the Mayo jersey even if all of the sponsorship money wasn't going to Mayo? I don't think they would tbh
In what way would Mayo reduce the coverage? The idea is that from the company end, they'd get the exact same return for their money in terms of exposure but the money would be distributed differently.Quote from: Lar Naparka on December 21, 2020, 03:20:41 PM
Furthermore, do you think Elverys wouldn't mind if some of what was earmarked for a specific market ie Mayo wound up promoting , say, Antrim or Leitrim football?
They wouldn't get a choice in the matter - they pay the GAA for sponsorship (name on jersey plus whatever else is involved) and that's what they receive. How the GAA spend that money is up to the GAAQuote from: Lar Naparka on December 21, 2020, 03:20:41 PM
Finally, would Liam Moffat & Co. mind id they only get a percentage of what they had expected to et if, say, 50% ofd it was going to one of their competitors?
I guess they wouldn't but it's about redistributing the money in a fairer manner so that every county gets roughly the same. Mayo may well end up being a net loser in the redistribution process
But if, say, Mayo CB, has earmarked €500,00 for development work on the centre of excellence and they only get €250,000, would they be happy then?
I'm not sure. I guess you'd have to separate out current and capital spending in some way. There are loads of possible issues but none that should be unsolvable imo