You know what really grinds my gears?

[Hereiam]

Kellogg's Cornflakes definitely do not taste the same.

[Asal Mor]

Kelloggs!

They've a yoke called "Special K Porridge", with the top corner emblazoned with "30% LESS FAT than regular porridge"

Regular porridge has 100% oats as ingredients. The Special K porridge has 88% oats/barley and the rest sugar and other unpronouceable stuff.

Saturated fat (per 100g) is 1.2g in regular porridge. With Special K its down to 0.9g - negligible difference, but enough to give them their 30% reduction as advertised!

Sugar content in regular porridge is 1.5g. With Special K its 14g. Nearly 10 times more!

Bashtids.

A pity Flahavans or the like wouldnt have the balls to advertise their porridge as "89% less sugar than Special K porridge"

Good stuff Hound. You'd think that they would be in breach of some advertising law or standard.  It's a pretty blatant case of false advertising. Usually, when advertisers want to lie, they're a bit more vague. They might say 30% less fat, without saying what it's 30% less than.

[haranguerer]

Anyone who is stupid enough to fall for ad campaigns like that deserve what they get.

It pretty clearly isn't false advertising - they have cut the fat by 30%, they're entitled to advertise that.

We should have the brains to look behind the headline, in every aspect of life.

[seafoid]

Anyone who is stupid enough to fall for ad campaigns like that deserve what they get.

It pretty clearly isn't false advertising - they have cut the fat by 30%, they're entitled to advertise that.

We should have the brains to look behind the headline, in every aspect of life.

There is an awful lot of shite in the world. Any food that has to be advertised is usually shite.
And what is done to cheap food to make it tasty - either too much salt, sugar or fat - ends up creating big health problems down the line.

[Under Lights]

Anyone who is stupid enough to fall for ad campaigns like that deserve what they get.

It pretty clearly isn't false advertising - they have cut the fat by 30%, they're entitled to advertise that.

We should have the brains to look behind the headline, in every aspect of life.

There is an awful lot of shite in the world. Any food that has to be advertised is usually shite.
And what is done to cheap food to make it tasty - either too much salt, sugar or fat - ends up creating big health problems down the line.

Source?

[muppet]

Anyone who is stupid enough to fall for ad campaigns like that deserve what they get.

It pretty clearly isn't false advertising - they have cut the fat by 30%, they're entitled to advertise that.

We should have the brains to look behind the headline, in every aspect of life.

There is an awful lot of shite in the world. Any food that has to be advertised is usually shite.
And what is done to cheap food to make it tasty - either too much salt, sugar or fat - ends up creating big health problems down the line.

Source?

http://www.candidamd.com

[Asal Mor]

Anyone who is stupid enough to fall for ad campaigns like that deserve what they get.

It pretty clearly isn't false advertising - they have cut the fat by 30%, they're entitled to advertise that.

We should have the brains to look behind the headline, in every aspect of life.

It pretty clearly is false advertising if they said "30% less fat than regular porridge"  when it actually contains 10 times more.

[J OGorman]

Anyone who is stupid enough to fall for ad campaigns like that deserve what they get.

It pretty clearly isn't false advertising - they have cut the fat by 30%, they're entitled to advertise that.

We should have the brains to look behind the headline, in every aspect of life.

There is an awful lot of shite in the world. Any food that has to be advertised is usually shite.
And what is done to cheap food to make it tasty - either too much salt, sugar or fat - ends up creating big health problems down the line.

Source?

thats a bit of a 'source?' fail in fairness

[seafoid]

Anyone who is stupid enough to fall for ad campaigns like that deserve what they get.

It pretty clearly isn't false advertising - they have cut the fat by 30%, they're entitled to advertise that.

We should have the brains to look behind the headline, in every aspect of life.

There is an awful lot of shite in the world. Any food that has to be advertised is usually shite.
And what is done to cheap food to make it tasty - either too much salt, sugar or fat - ends up creating big health problems down the line.

Source?

http://www.ft.com/cms/s/0/52cd253e-2c48-11e3-8b20-00144feab7de.html


"We are seeing a fundamental shift in consumer habits and behaviours," Indra Nooyi, PepsiCo chief executive, told investors last week. She was talking about "an accelerated decline in diet drinks" as consumers wary of aspartame and other artificial sugar substitutes are demanding naturally sweetened drinks.

That push is also behind Coca-Cola's move to replace Sprite in the UK and France with a lower-calorie version sweetened with sugar and stevia – a plant-derived sweetener – and the June launch of similarly formulated "Coca-Cola Life" in Argentina.

Coke also recently patented a stevia product that analysts say may be used in zero-calorie drinks, while Pepsi is working on its own natural sweetener.

Sales of sugary drinks have been falling for years, with fizzy drinks now making up about 40 per cent of the US beverage market, compared with more than 50 per cent a decade ago, Ms Nooyi said. But now diet drinks are struggling too.

Sales of Diet Coke fell 3 per cent last year, compared with Coke's 1 per cent decline, while Diet Pepsi's 6.2 per cent drop was nearly double the 3.4 per cent decrease for Pepsi, according to Beverage Digest.

Diet Coke and similar food and drinks "are under a bit of pressure as people are questioning ingredients [and] ingredient safety," said Steve Cahillane, who heads Coca-Cola's North American and Latin American business.

The focus on healthier options is spreading throughout the food sector. In snacks, companies such as General Mills and Danone are playing catch-up to upstart Chobani, which has ignited a craze for Greek yoghurt.

Dan Wald of Boston Consulting Group said the packaged foods industry alone has a $150bn annual US sales opportunity in healthier food, which will grow 4 per cent annually.

Fast-food chains are not immune either. Amid continued criticism of its role in the US obesity epidemic, McDonald's last month said it would only advertise milk, juice and water with Happy Meals. It would also offer fruit, salads and vegetables as alternatives to fries in value meals. The move followed Burger King's introduction of reduced-fat, reduced-calorie fries.


http://www.theguardian.com/world/2013/dec/06/supermarket-frozen-chicken-breasts-water

In a separate development, the Guardian has also learned that the UK authorities began collecting chicken fillets for testing by the FSA from a wide range of other outlets in March following intelligence that fraud may be involved in their labelling.
There are fears that undeclared proteins, some extracted from pig and beef waste and cattle bones, may be being added to frozen wholesale chicken sold to the catering trade, such as fast food outlets and Chinese and Indian restaurants. However, the tests will not be completed until next March.
Following on from the horse meat scandal, in which high street retailers and fast food outlets were caught selling cheap frozen burgers and beef mince adulterated with horse, the revelations will add to concern that the mainstream meat industry in the UK is no longer being properly policed.
The FSA survey of chicken breasts for protein from other species is understood to arise from concerns raised by the horse meat scandal.
Chicken bulked up with water is also being widely used in the food service sector, particularly by fast food restaurants.
Industry trade literature shows that some companies are marketing poultry pumped with 30% water as a way of cutting costs.
Dr Duncan Campbell, a former president of the Association of Public Analysts, said it had become the norm to find levels of water even higher than this. "When we last looked, 40% added water in wholesale frozen chicken breasts was not uncommon. Consumers are being swindled."
Industry sources said that the recession has led to increasing pressure to keep costs down by using higher levels of water – which is legal if it is declared, although consumers do not see the labels in restaurants. The attraction of processed chicken imports from Brazil is that they are charged a lower EU tariff than untreated chicken, saving importers who exploit the loophole millions of euros each month.

[haranguerer]

Anyone who is stupid enough to fall for ad campaigns like that deserve what they get.

It pretty clearly isn't false advertising - they have cut the fat by 30%, they're entitled to advertise that.

We should have the brains to look behind the headline, in every aspect of life.

It pretty clearly is false advertising if they said "30% less fat than regular porridge"  when it actually contains 10 times more.

You must be one of the ones who fall for this shit 

It doesnt contain 10 times more fat, it contains 30% less. Hound said it contained 10 times more sugar.

[Eamonnca1]

People saying "in fairness" as if that validates what they're saying, even when it comes before or after an unbelievably stupid statement.

People saying "I've said it before and I'll say it again" as if repetition makes their statement any more valid.

[Canalman]

By no means does it keep me awake at night but the "guidelines" for the oven/microwave on those food packages are imo just way off. Not just slightly off but nowhere near correct.

[muppet]

By no means does it keep me awake at night but the "guidelines" for the oven/microwave on those food packages are imo just way off. Not just slightly off but nowhere near correct.

Were you caught out by the 'do not use microwave to dry cat' as well?

[seafoid]

People saying "in fairness" as if that validates what they're saying, even when it comes before or after an unbelievably stupid statement.

People saying "I've said it before and I'll say it again" as if repetition makes their statement any more valid.

and "the reality of the situation is"
I think this is an Irish speciality,

Also the Dub expression "ja know dat sort of way".

[J OGorman]

People saying "in fairness" as if that validates what they're saying, even when it comes before or after an unbelievably stupid statement.

People saying "I've said it before and I'll say it again" as if repetition makes their statement any more valid.

You're probably right in fairness