The money men couldn't afford for sevco to go bust again. If rangers fail, Celtic make less money ala 2012-2016. Sevco in so much debt this year, that if they don't qualify for champions league, they are gone again. Money men made a decision to effectively forfeit the league to keep sevco alive. 10 in a row would be great for the support, but money men don't care about that. Lennon is just the fall guy.