I hope I didn't come across as outraged but why should we settle for daft,
Because that is at the root of any GAA initiative to develop GAA internationally. The first thing you need to understand when evaluating the development of the GAA internationally is that the GAA have no interest in it so any harebrained scheme that appears to be 'doing something' to develop the GAA abroad is fine.
This is D Og initiative is rubbish IMO but so is the alternative suggestion of discussing this with American GAA and coming up with an alternative. The GAA aren't serious about it but will waste funding on this 'living poetry' shite because, I presume, it gets column inches in the papers. We can't get 1 or 2K extra a year to help stabilise our development program which is actually producing British Gaelic footballers where none ever existed before. This is happening elsewhere too but national newspapers don't care so the GAA don't care.