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[Would they really care so long as they get their coverage i.e. Elverys still being on the Mayo jersey even if all of the sponsorship money wasn't going to Mayo? I don't think they would tbh]

They do so because they anticipate an increase on sales of their products or services or at least to creaate a positive profile in their target market. For example Arnotts sponsor the Dubs. (ASFAIK) and Elverys sponsor Mayo.
Do you think either want to see their investment diluted by having it shared out between all counties and not the ones they had intended it for?

Would they really care so long as they get their coverage i.e. Elverys still being on the Mayo jersey even if all of the sponsorship money wasn't going to Mayo? I don't think they would tbh

Maybe, but if the amount of monety Mayo gets from Elverys is reduced, do you think they'd give Elverys the same amount of coverage?

In what way would Mayo reduce the coverage? The idea is that from the company end, they'd get the exact same return for their money in terms of exposure but the money would be distributed differently.

Furthermore, do you think Elverys wouldn't mind if some of what was earmarked for a specific market ie Mayo wound up promoting , say, Antrim or Leitrim football?

They wouldn't get a choice in the matter - they pay the GAA for sponsorship (name on jersey plus whatever else is involved) and that's what they receive. How the GAA spend that money is up to the GAA

Finally, would Liam Moffat & Co. mind id they only get a percentage of what they had expected to et if, say, 50% ofd it was going to one of their competitors?

I guess they wouldn't but it's about redistributing the money in a fairer manner so that every county gets roughly the same. Mayo   may well end up being a net loser in the redistribution process

Fair enough, all of that seems reasonable.
But if, say, Mayo CB, has earmarked €500,00 for development work on the centre of excellence and they only get €250,000, would they be happy then?

I'm not sure. I guess you'd have to separate out current and capital spending in some way. There are loads of possible issues but none that should be unsolvable imo

[It's about allowing counties like Leitrim, Fermanagh, Sligo, Carlow, Longford etc to be able to better compete which will be a good thing and tbf I think that is what you are alluding to.]

I guess they wouldn't but it's about redistributing the money in a fairer manner so that every county gets roughly the same. Mayo may well end up being a net loser in the redistribution process

They might but the redistribution is not about improving the likes of Mayo, Kerry, Tyrone, Donegal etc.

It's about allowing counties like Leitrim, Fermanagh, Sligo, Carlow, Longford etc to be able to better compete which will be a good thing and tbf I think that is what you are alluding to.

Absolutely. I'm fairly sure that Mayo/Galway spend a good bit more than Roscommon who in turn spend a good but more than Sligo who probably spend more than Leitrim. That spending disparity should be eliminated - Mayo/Galway will still have a sizeable population advantage but it should be possible for all teams to prepare in a reasonably similar manner from a spending point of view.

[Would they really care so long as they get their coverage i.e. Elverys still being on the Mayo jersey even if all of the sponsorship money wasn't going to Mayo? I don't think they would tbh]

They do so because they anticipate an increase on sales of their products or services or at least to creaate a positive profile in their target market. For example Arnotts sponsor the Dubs. (ASFAIK) and Elverys sponsor Mayo.
Do you think either want to see their investment diluted by having it shared out between all counties and not the ones they had intended it for?

Would they really care so long as they get their coverage i.e. Elverys still being on the Mayo jersey even if all of the sponsorship money wasn't going to Mayo? I don't think they would tbh

Maybe, but if the amount of monety Mayo gets from Elverys is reduced, do you think they'd give Elverys the same amount of coverage?

In what way would Mayo reduce the coverage? The idea is that from the company end, they'd get the exact same return for their money in terms of exposure but the money would be distributed differently.

Furthermore, do you think Elverys wouldn't mind if some of what was earmarked for a specific market ie Mayo wound up promoting , say, Antrim or Leitrim football?

They wouldn't get a choice in the matter - they pay the GAA for sponsorship (name on jersey plus whatever else is involved) and that's what they receive. How the GAA spend that money is up to the GAA

Finally, would Liam Moffat & Co. mind id they only get a percentage of what they had expected to et if, say, 50% ofd it was going to one of their competitors?

I guess they wouldn't but it's about redistributing the money in a fairer manner so that every county gets roughly the same. Mayo may well end up being a net loser in the redistribution process

They do so because they anticipate an increase on sales of their products or services or at least to creaate a positive profile in their target market. For example Arnotts sponsor the Dubs. (ASFAIK) and Elverys sponsor Mayo.
Do you think either want to see their investment diluted by having it shared out between all counties and not the ones they had intended it for?

Would they really care so long as they get their coverage i.e. Elverys still being on the Mayo jersey even if all of the sponsorship money wasn't going to Mayo? I don't think they would tbh

[only able to win because of financial doping]

Bernard Brogan had a good interview with Malachay Clerkin in the Irish times at the weekend in relation to dublin funding

https://www.irishtimes.com/sport/gaelic-games/bernard-brogan-finances-didn-t-win-five-all-irelands-in-a-row-1.4439956

Decent enough article tbf. On this point he makes

So I get annoyed when I see people saying that these players are only able to win because of financial doping

Virtually nobody is saying that or at least not anybody with a bit of sense.

Dublin have plenty of natural advantages that can never be changed, funding is one that can be changed relatively easily if the will is there.

But the funding that the likes of Lar quotes figures from is nothing at all to do with funding the intercounty team.

The sponsorship money of course does and something can be done there. But not pooling all the sponsorship that each county gets. That would lead to mismanagement.
Instead you need to take the power away from all the county boards and sell it on a national level, something like the NFL maybe.

Perhaps not directly related but it feeds into it eventually - more young kids playing at the bottom of the "pyramid" feeds up into more adults playing and the standard is inevitably higher. That development money helps to amplify the population advantage.

[only able to win because of financial doping]

Bernard Brogan had a good interview with Malachay Clerkin in the Irish times at the weekend in relation to dublin funding

https://www.irishtimes.com/sport/gaelic-games/bernard-brogan-finances-didn-t-win-five-all-irelands-in-a-row-1.4439956

Decent enough article tbf. On this point he makes

So I get annoyed when I see people saying that these players are only able to win because of financial doping

Virtually nobody is saying that or at least not anybody with a bit of sense.

Dublin have plenty of natural advantages that can never be changed, funding is one that can be changed relatively easily if the will is there.

Any stream for the mayo v sligo game?

Gutted. Well done Dublin

Their bench was very good as expected, Howard in particular

Hard to see us winning unfortunately but we live in hope.

Maigh Eo abú

https://www.irishexaminer.com/sport/gaa/arid-40193160.html

Is that how people inside the Dublin camp feel about Mayo?

He comes across as fairly bitter, must have had his eye wiped by a Mayo man in his younger days 

[Where has Eoin O Donoghue disappeared to?]

Could be the end of the road for Boyle now you'd imagine. He'll be 35 next summer.
Where has Eoin O Donoghue disappeared to?
The fullback line is one area where Mayo don't have huge options.
Keegan and Mullin both half backs really

Dunno tbh, I'd have thought he'd be starting by now, always looks quality imo

Mayo subs;

Hennelly
O'Hora
Plunkett
Brickenden
Higgins
Parsons
Flynn
Boland
J Durcan
Carr
D Coen

Disappointing for Boyler not to make it. Surprised to see James Durcan included

Both unchanged teams named.

Any news on the subs?

[travelling expenses fell from €927,444]

Was just reading on the Mayo News about the 2020 accounts and this stood out:

Breaking down team expenses for 2020, travelling expenses fell from €927,444 to €403,861.

So basically, we're spending a million on travelling expenses most years!!

Player travelling expenses is something that should be taken care of at Croke Park level as it's a cost that disproportionally affects counties on the western seaboard in particular.

https://www.mayonews.ie/sports/36251-mayo-gaa-shows-216k-surplus

Some good podcasts from Ah Ref this week - the one from video analyst Paul Jennings was interesting, the amount of detail they go into is unreal