38 matches for €59 isn't bad value in fairness if they are going to charge €12 for an individual match.
The LGFA season pass for next year is €50 - that has over 50 league games, 11 All-Ireland club championship games and all intercounty championship games not broadcast on TV.
Not really all that great when compared to LGFA package.
A big problem is that this is an RTE joint venture and RTE are the ones who are effectively running GAAGo so they have no incentive whatsoever to put RTE's GAA coverage under any sort of pressure so expect more of the same in terms of coverage.