Best song won. There is a snobbery that a rock/punk song can't be any good. That's it. Gimmicks and tricks will only get you so far. Ireland and UK are trying to hard to fit in. Be yourself, do the style you are best at. If the UK's foreign policy is not liked and affecting their Eurovision results, what the he'll is going on with Israel who do well annually and won the competition 3 years ago?