The only real marketing drive undertaken by county teams (unless fundraising for their holidays) takes place after matches when youngsters can storm the pitch and meet the players. And the use of the term "drive" is wrong, it's an entirely organic thing that admin/mgt cannot control. But look how successful it.
And the GAA won't thrive in terms of marketing until the stars of the show are made more accessible to the public. A good start to that would be to somehow breakdown or dismiss the current (and longstanding) ruse that a player who revels in the spotlight is condemned as being too big for his boots unless he delivers 10/10 every week. This is why Clifford is such a rarity. Nobody can misconstrue his performance levels.
Hurling I think would benefit tremendously from personalised helmets. But traditionalists and management teams would likely be aghast at the thought of someone within the ranks having an individual personality.
Hurling and football would each benefit hugely if lads didn't have to be 10 years retired to enjoy a Laochra Gael profile. Why can this (or an equivalent) show not focus on current players? I think we know why. Anyone taking time to do that instead of train would be seen as too big for their boots.
Hurling and football would both benefit from a 15 min morning magazine "skills" show each championship weekend, that runs through top 5 scores, top 5 catches, top 5 hits, top 5 team moves, top 5 saves, top 5 bloopers, and so on. But it would be better again if a handful of players involved vox popped the action. And GAA Go would benefit hugely if they ran this as the filler before coverage started.
Small ideas in the grand scheme of things.
But ultimately I'd expect reluctance here comes from within the camps, rather than from the marketing people in GAA land.
And the GAA won't thrive in terms of marketing until the stars of the show are made more accessible to the public. A good start to that would be to somehow breakdown or dismiss the current (and longstanding) ruse that a player who revels in the spotlight is condemned as being too big for his boots unless he delivers 10/10 every week. This is why Clifford is such a rarity. Nobody can misconstrue his performance levels.
Hurling I think would benefit tremendously from personalised helmets. But traditionalists and management teams would likely be aghast at the thought of someone within the ranks having an individual personality.
Hurling and football would each benefit hugely if lads didn't have to be 10 years retired to enjoy a Laochra Gael profile. Why can this (or an equivalent) show not focus on current players? I think we know why. Anyone taking time to do that instead of train would be seen as too big for their boots.
Hurling and football would both benefit from a 15 min morning magazine "skills" show each championship weekend, that runs through top 5 scores, top 5 catches, top 5 hits, top 5 team moves, top 5 saves, top 5 bloopers, and so on. But it would be better again if a handful of players involved vox popped the action. And GAA Go would benefit hugely if they ran this as the filler before coverage started.
Small ideas in the grand scheme of things.
But ultimately I'd expect reluctance here comes from within the camps, rather than from the marketing people in GAA land.