Tourism Ireland buy ireland.com from The Irish Times for 495,000

[give her dixie]

Going by the article below, I think it's fair to say that it is a good move, and going by the rise in the internet, they should re coup the costs over a couple of years.

Although the holders of a @ireland.com e mail address are shafted in the deal.

http://www.irishtimes.com/newspaper/breaking/2012/1015/breaking44.html

Tourism Ireland has acquired the domain name ireland.com from The Irish Times Ltd as part of plans to unveil a new website for the tourism industry later this year.

Tourism Ireland chief executive Niall Gibbons said the domain name was "a natural fit" for the work the all-island State body does to promote Ireland overseas.

The ease of recognition for the domain name will make the site stand out as a destination for potential visitors when they perform online searches relating to Ireland, he added.

Tourism Ireland has paid a fee of €495,000 to The Irish Times under a digital co-operation agreement.

"We are very pleased that the organisation responsible for promoting the island of Ireland overseas will have the opportunity to leverage the brand and URL that is ireland.com," said Irish Times managing director Liam Kavanagh.

"From an Irish Times perspective, we will now focus on the continued development of irishtimes.com and to position it at home and internationally as Ireland's leading quality news and information website," Mr Kavanagh added.

As a result of the agreement, @ireland.com email addresses will no longer be available - a move that will affect some 15,000 active users.

A notice has been sent to users informing them that the service will be discontinued from November 7th. From this date, users will no longer be able to send or receive messages from their accounts, while from December 7th, they will no longer have access to their inboxes.

Continuing to run the email service would have required significant investment on the part of the company, Mr Kavanagh said.

The Irish Times Ltd acquired the ireland.com domain name in 1997 and for a decade the URL hosted content from the newspaper as well as a breaking news service.

In 2008, irishtimes.com became the URL for all the company's editorial content.

Tourism Ireland's new website will support 11 different languages and over 30 individual markets.

"Our new site and new URL will help us to harness more effectively the phenomenal growth in social media and to project an even stronger online presence to attract more visitors here," Mr Gibbons said.

In 2011, Tourism Ireland sites attracted almost 12 million unique visitors from overseas, while its Facebook audience is the third largest in the world for tourism bodies after Australia and Spain.

A visitor attitude survey conducted by Tourism Ireland last year found that 73 per cent of overseas holidaymakers said the internet was an important information source when planning their holiday here.