Quote from: dubnut on November 15, 2006, 12:35:11 PM
"I think the huge amount of money that companies like Guinness and Heineken spend on advertising on sporting events alone answers your question. They aren't giving charitable donations as far as I'm aware and I'm sure their marketing people are well aware that a few million euro to sponsor the likes of the AI hurling must be worth it in sales or they wouldn't bother"
Johnnycool, thats not the point.
Guinness / Heineken advertising could well increased their sales, and obviously does. This is not in question.
My point was, is the increase in sales based on people ALREADY DRINKING switching brands. Or does it make people who previously wouldnt drink take up the habit.
I would suggest it influences the brand selected but NOT whether or not people will drink or not.
I'd say theres a strong proability that it would for kids
esp as they will drink anything they can get , at that age..
because its adult to do so and if you dont drink you are thought of as a bit of a weirdo