In 2016, against Hillary, Trump ran a very successful deterrence campaign.
Target voter turnout in groups that historically voted Democrat, by targeting individuals within each of those groups, who then repeat the negative messaging.
You will hear that Starmer essentially is Jeremy Corbyn. He isn't, Corbyn isn't in Starmer's party and is standing and campaigning against Starmer's party.
You will hear that Labour can't be trusted on economics as they will blow the budget and separately that they will do nothing different as they will stick to the Tory rules and therefore by implication, to Tory policies. It can't be both, and in fact it's neither.
You will hear that Labour have an open door policy on immigration. They won't.
You will hear that Labour will nationalise industries whilst at the same time breaking Starmer's leadership campaign promise to nationalise industries. It doesn't matter that the 2 can't both be true, as long as 2 different groups of voters believe that one of them is true.
The Tory election campaign, such as it is, is all about Starmer, possibly with a hint of Raynor. Be prepared for every manner of dirt to be flung at him. The Jimmy Saville stuff will resurface. The donkey field etc. expect more and more of this to pop up in social media rather than the traditional press. The latter don't like backing losers, and so whilst they dearly want a Tory victory, they know it isn't possible so they might go softer on Labour than you would imagine.
The Tory campaign has more money than ever before. It also has less canvassers than ever before and in some places is struggling for candidates. The rules have been changed to allow more money to be spent. This is Sunak vs Starmer and a central, media driven, rather than local, candidate driven election.
Of the many reasons being proffered as to why so many sitting Tory MPs are not seeking reelection, one that is not discussed is that a few of them don't want anything to do with the campaign, and the direction it is likely to go.
Target voter turnout in groups that historically voted Democrat, by targeting individuals within each of those groups, who then repeat the negative messaging.
You will hear that Starmer essentially is Jeremy Corbyn. He isn't, Corbyn isn't in Starmer's party and is standing and campaigning against Starmer's party.
You will hear that Labour can't be trusted on economics as they will blow the budget and separately that they will do nothing different as they will stick to the Tory rules and therefore by implication, to Tory policies. It can't be both, and in fact it's neither.
You will hear that Labour have an open door policy on immigration. They won't.
You will hear that Labour will nationalise industries whilst at the same time breaking Starmer's leadership campaign promise to nationalise industries. It doesn't matter that the 2 can't both be true, as long as 2 different groups of voters believe that one of them is true.
The Tory election campaign, such as it is, is all about Starmer, possibly with a hint of Raynor. Be prepared for every manner of dirt to be flung at him. The Jimmy Saville stuff will resurface. The donkey field etc. expect more and more of this to pop up in social media rather than the traditional press. The latter don't like backing losers, and so whilst they dearly want a Tory victory, they know it isn't possible so they might go softer on Labour than you would imagine.
The Tory campaign has more money than ever before. It also has less canvassers than ever before and in some places is struggling for candidates. The rules have been changed to allow more money to be spent. This is Sunak vs Starmer and a central, media driven, rather than local, candidate driven election.
Of the many reasons being proffered as to why so many sitting Tory MPs are not seeking reelection, one that is not discussed is that a few of them don't want anything to do with the campaign, and the direction it is likely to go.