I've said this on another thread, the money should go to founding/supporting clubs in areas with rapidly increasing population, Rathbourne, Adamstown, or the type of place where the schools are overflowing. The Dept of Education, councils etc haven't always provided for these legions of kids, but if the GAA does we'll have strong new GAA areas in a few years. Some attention might also be given to areas where the GAA has a low proportion of sporting activity in the area.
http://www.omp.ie/projects/urban_design/rathborne/
http://www.adamstown.ie/
http://www.omp.ie/projects/urban_design/rathborne/
http://www.adamstown.ie/