The new rules mean kick-outs are probably the most important facet to how a team sets up. More so at club level but teams can get absolutely cleaned out if they can't the ball away. If a team has an aggressive press, it's hard to hit the pockets and the short kick out is almost impossible. Armagh were 5 pts up at one stage and for most of the match everything was going to plan. 13 minutes of sustained pressure on Armagh kickouts from Kerry turned what was shaping up to be a well earned victory into a borderline embarrassing defeat.