http://sport.irishexaminer.com/post/2013/06/05/Talking-yourself-up-is-the-new-talking-down.aspx
QuoteTalking yourself up is the new talking yourself down
John Fogarty
In case you didn't know, talking big is en vogue among the top counties in Gaelic football right now.
It's the new black and while Cork and Kerry have not yet cottoned on to it or maybe never will (we'll explain that shortly) the rest of this year's contenders are bigging themselves up.
In a sport pockmarked with poor mouth phrases, lip service and mind-numbing clichés, it's refreshing to see and perhaps points to the hardest-working generation of footballers finally realising it's okay to back themselves.
Just look at what they've been saying – Mayo manager James Horan following last month's victory over Galway: "We've guys out there playing up front who are as good as anyone in the country."
Mayo captain Andy Moran: "The old Irish thing is to talk yourselves down and you can't do that all the time. We believe we're a good team, we're trying to win a Connacht title, we're trying to challenge later on in the year if it comes to it."
Dublin's Michael Darragh Macauley last week: "We're all good footballers. We have a serious panel of footballers. He [Jim Gavin] wants lads to express themselves and I think that's important."
His team-mate Paul Flynn before Christmas: "The talent in Dublin football is frightening."
Jim McGuinness after beating Tyrone last month: "There was a lot of talk about putting all the eggs into one basket, but it was the same last year and the same the year before. That's what we do – it's Championship football.
"It will be no different next year. It was a media spin that got the whole debate going. Next year we will put all our eggs in that basket again."
Paddy McBrearty standing close to him after that same win: "We have probably the strongest squad that we have had since Jim took over."
None of the above could be identified as brash or as bordering on arrogance as say Ger Loughnane's famously accurate half-time sign-off to Marty Morrissey at half-time in the 1995 All-Ireland final. But when something as banal as a Galway player saying football is in the county's DNA is plastered on a Mayo dressing room wall that threshold is lowered somewhat.
Everything, it seems, can be taken as a slight. We've written before of the Kerry player who was approached by Donegal players at an end-of-season event last year asking him to explain his comments about the direction of football. The Donegal pair had felt his words were a thinly-veiled dig at them.
It can't go without mentioning that Mayo, Dublin and Donegal, the three counties well on their way to winning third consecutive provincial titles, all have sports psychologists in some shape or form.
McGuinness is, of course, a qualified one and then there is Kieran Shannon at Mayo while former world boxing champion Bernard Dunne fulfils the role of lifestyle coach with Dublin.
Kildare have a sports psychologist in Hugh Campbell and it was intriguing last week to see Eamonn Callaghan say it would be "a travesty" were his team not to win a Leinster title. Gaelic footballers' dealings with the media have become so bleached it would be silly to suggest there was no influence on their words.
As for Cork and Kerry? Well, as one learned colleague put it recently, they are old money. With their estates backed onto one another and a meeting at the boundaries guaranteed at least once a year, they are understandably reticent to be singing from the rooftops about what they've got.
With arguably the smallest following among football's echelon, Cork have reason to be unforthcoming but then they much prefer others to do it instead.
Paul Kerrigan gave a great insight into their mentality after winning the Division 1 final against Dublin two years ago: "It absolutely suited us down to the ground. We've been underdogs for the last six or seven years in every game.
"People have always questioned us. The Dubs were built up again and within their panel I'd say they didn't want that themselves. It just happens when you're in a Dublin team and it suited us perfectly. Nobody was talking about us and in the end we showed there was more hunger in us than them."
Kerry's coyness is more to do with not giving the game away. Cute hoors to the end, they are the GAA's version of the Venus flytraps, passing themselves off as inoffensive creatures only to snare their prey with deception.
Cian O'Neill, their Kildare-born selector and trainer, hasn't been afraid to exude self-confidence but even he, having featuring in five All-Ireland finals in the last five years, won't change winning habits of a lifetime.
Mayo and Donegal had to change. Being most people's second and third favourite teams was doing them no favours. Horan and McGuinness had to get their players as far away from those romantic failures as possible. The reason for Dublin's big talk? They just appear to be more comfortable in their own skin.
All three have walked the walk to varying degrees of success these past couple of seasons. If it's working for them why should they stop? The media, for one, won't be asking for a halt in such a practice.